The Thinking Machine Indonesia, has announced the appointment of Rajiv R. Menon as Chief Creative Advisor. Menon has been running his own experiential creative consultancy Phenomenon in India; post a rewarding two-decades with global agency networks.
Menon’s 3600 communications experience, most in senior creative roles, will shape and define The Thinking Machine’s creative offerings and its thrust for new client businesses. He will report directly to Radju Munusamy, President Director, The Thinking Machine.
Previously, as National Creative Director (India/Singapore/Vietnam) of 141Sercon, part of Bates141 (now Bates CHI & Partners) and Creative Director of Lowe Lintas for several years, Menon has been responsible for driving successful and award-winning creative engagements for some of the best brands in the world like Unilever, British Airways, Mercedes-Benz, Nokia, Taj Group of Hotels and Asia Pacific Breweries.
Menon’s 23 years of brand work includes branding, design, advertising, direct marketing, promotions, events, digital and rich media for clients in categories as diverse as FMCG, banking, automobiles, insurance, durables, airlines, vacations, hospitality, IT, telecom, realty, media, healthcare, social and rural welfare.
Commenting on the new addition, Radju Munusamy said, “Rajiv is a clear industry leader in creative strategy and his success with leading global brands is very impressive. The Thinking Machine embraces the best idea minds and we are delighted to have Rajiv join us to power our momentum.”
Commenting on his new role, Menon says, “The Thinking Machine is an ambitious, new-age agency in Asia that believes in creating ground-breaking, omni-channel ideas and experiences for our clients. As CCO, I’m looking forward to elevating the agency’s expertise to push the boundaries of innovative solutions that we offer, energize the brand connections we make and empower their always-on consumers. I look forward to showcasing how The Thinking Machine can help clients in Indonesia and the region boost their creativity and customer engagements.”