Newly launched creative agency The Thinking Machine has won the strategy and creative account for Indian car brand Tata Motors.
The Thinking Machine Indonesia has been appointed to handle the strategic and creative services of PT. Tata Motors Distribusi Indonesia for the launch of their vehicles in the country. The decision to move the business followed a multi-agency pitch in April.
“Indonesia’s economy posted positive and consistent growth in the last eight years. Also, Indonesia is an emerging automotive market with significant sales potential, driven by rapidly growing numbers of middle class consumers who are continuously looking for smart mobility solutions. We are looking at Indonesia as a growth market and have long-term plan for the market. The Thinking Machine demonstrated robust strategic thinking and creative output that complements our growth plan to become a major player in the Indonesia market,” says Biswadev Sengupta, President Director, PT. Tata Motors Indonesia (picture on the left).
“We are very excited and proud to partner with Tata Motors Indonesia. It is an exciting time to be in Indonesia and we are encouraged to help Tata Motors become a formidable player in the automotive sector,” says Radju Munusamy, President Director, The Thinking Machine.
“In a market dominated by Japanese brands for half a century, for a new player like Tata Motors, it was important to challenge communication conventions in the Indonesian market to just get noticed. Our creative work does more, fuelling our client’s challenger spirit. Tata Motors Indonesia is a joy to partner with!” insists Rajiv R. Menon, Chief Creative Officer.
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of USD 32.5 billion in 2011- 2012. Tata Motors is the fourth largest truck and bus manufacturer with presence in more than 125 countries and 8.5 million vehicles on road. PT Tata Motors Indonesia is planning to launch some of its best selling products in the Indonesia market.
Source: press release